Marketing and Public Relations Skills for Friends of the Library

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A Two-Part Webinar Series

Live Webinars:
  • Part 1: Tuesday, June 13, 2023, 2:00-3:00 p.m. Eastern
  • Part 2: Tuesday, July 11, 2023, 2:00-3:00 p.m. Eastern

NOTE: Please read all information below before registering for this course. United for Libraries personal members and some statewide access partners receive free registration to Learning Live.

This webinar is included in the United for Libraries Learning Live Series course, which includes live attendance for each of the eleven (11) sessions and on‐demand in perpetuity. To register for the series, click here.


Part 1 Description
You don’t have to be a graphic designer, webmaster, or user experience designer to effectively promote and market your Friends of the Library programs and events, but it is a good idea to have a marketing plan and to know a few other basics. Dr. Curtis Rogers, consultant and past president of South Carolina Library Association and past board member of Friends of South Carolina Libraries, will present this interactive session, which will also feature marketing ideas from a Friends group.

Part 2 Description
Need tips on promoting your membership drives, book sales, and other events? Dr. Curtis Rogers, consultant and past president of South Carolina Library Association and past board member of Friends of South Carolina Libraries, will provide tips on promoting your membership drives, book sales, advocacy initiatives, and other events. This interactive session, which will also include PR ideas from a Friends group, will provide resources to get your Friends pointed in the right direction.

Presenter
Dr. Curtis RogersDr. Curtis Rogers is a library consultant who has worked in the library and information science field for over 30 years. He has worked at the Union (SC) Carnegie Library, and the Charleston County (SC) Public Library, and retired as the Communications Director of the South Carolina State Library. He has also taught courses at the University of South Carolina School of Library and Information Science. He received a Bachelor of Arts in Geography, a Master of Library and Information Science, and a Doctor of Education in Curriculum and Instruction from the University of South Carolina. In 2001, he completed the University of the Azores Summer Study Course in Azorean Portuguese Culture and Language and in 2002 completed the Certified Public Manager credential. In 2008, he was President of the SC Library Association. Rogers developed a national library survey on library use of social media for public relations and presented this survey’s results at the 2009 German Library Association Conference and at the State and University Library of Hamburg. He has served as secretary of the board of the Library Marketing and Communications Conference and as secretary of the SC Academy of Authors, as well as chair of the USC School of Library and Information Annual Literacy Leaders (ALL) Awards Committee. He has also served on the Friends of South Carolina Libraries (FOSCL) board and is a member of the ALA CORE Library Consultants group. He is a recipient of the 2015 F. William Summers Outstanding Alumni Award from the USC School of Library and Information Science.


Please read the information below *before* purchasing registration for this webinar.

Registration Includes
  • Two (2) Live webinars
  • On-Demand access to two (2) recordings
  • Slides and handouts for two (2) webinars
Target Audience
  • Library Trustees / Library Board Members
  • Friends of the Library
  • Library Foundations
  • Library Directors
  • Library Staff who work with Trustees, Friends, and/or Foundations
  • Students
How It Works
  • All registration and participation is per person; there is no group viewing or group registration option.
  • Base price is $79 per person for this two-part series. Membership‐related discount is based on the membership status of the person purchasing the seat(s):
    • ALA personal members receive a 10% discount
    • United for Libraries personal members - Do Not Purchase for Yourself - see United for Libraries Personal Member section below.
  • Bulk purchase discounts apply for purchases of multiple seats (3‐6 seats extra 30% off; 7‐12 seats extra 35% off; 13+ seats extra 40% off). Click here for more information.
  • Purchaser receives one “sign‐up code” per seat purchased and distributes sign‐up code(s) to individuals, who then redeem the sign‐up code to complete their registration.
  • This webinar is included in the Learning Live Series course, which includes live attendance for each of the eleven (11) sessions and on‐demand in perpetuity. To register for the series, click here.

Before You Register

United for Libraries Personal Members

  • Do not register for this course for yourself.
  • As a personal member, you receive FREE registration to Learning Live and on-demand access to all past Learning Live sessions. Please see "Access Member Benefits."
    • You may purchase individual seats for your library staff, board members, Friends of the Library, and/or Library Foundation.
    • You will receive 35% off all individuals seats purchased. Discounted rates as follows for *this* two-part series:
      • $51.35 per seat for 1-2 seats
      • $35.95 per seat for 3-6 seats
      • $33.38 per seat for 7-12 seats
      • $30.81 per seat for 13-19 seats
      • Contact united@ala.org for 20 or more seats.
    • As noted above, all registration and participation is per person; there is no group viewing option.

Residents of MA, MD, MI, NE, SC, SD, or TX

  • Do not register for this course.
  • Your state library provides FREE registration to Learning Live and on-demand access to all past Learning Live session.
  • Please register for your statewide access here.

Residents of ND, NH, OR, VA, or WI

  • Your state library provides FREE registration to attend the live session each month *and* access the on-demand recording for 30 days.
  • Please register for your statewide access here.
  • Register for this course only if you want on-demand access to previous Learning Live sessions. All registration and access to this course is per person; there is no group viewing option.
  • If you have questions, please contact united@ala.org.

Tech Requirements

Learning Live webinars are held in Zoom. Speakers or a headset for listening to the presentation are required. Closed captioning is available in the Zoom platform. Text-based chat is available, and attendees will use the Q&A panel to submit questions to the presenter. Speakers will answer questions as time allows. The webinar will be recorded and accessible within 72 hours of the live session. 

Contact

If you have a question or need to make arrangements for additional assistance or accessibility, please contact Jillian Wentworth (jwentworth@ala.org).



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