Using Passive Readers’ Advisory to Market Your Collection


African Amercian Male Bookshelf Book Display

Book displays, bookmarks, online lists, and social media are great tools for passively marketing your library’s collection and helping patrons find their next great read! Passive readers’ advisory tactics also bring attention to midlist and overlooked titles and are a great way to introduce patrons to read-alike options for popular titles by diverse authors. In this on-demand webinar, learn the art of a well-curated book display and booklist that are both diverse and inclusive.

Originally presented September 28, 2023.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Be familiar with the elements of a well-crafted book display;
  • Know how to curate a list for a bookmark or online list of backlist titles; and
  • Check all of their passive readers' advisory for diversity and inclusion.

Who Should Attend

This on-demand webinar is intended for all public library staff.


Lila DenningLila Denning is acquisitions coordinator for the seven libraries of the St. Petersburg (FL) Library System. Lila has worked in circulation and reference and has done programming for children, teens, and adults. Her long, rambling road to the library included stops as a manager of a comic book store, a manager at Barnes and Noble, and a stint at a brokerage firm, among other adventures. In addition to her MLIS, Lila has a MA in Religious Studies with a focus on Holocaust Studies.


Important Registration Information

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This on-demand webinar is closed captioned in English (United States).

If you have a physical or communication need that may affect your access to this on-demand webinar, please contact us at or 800-545-2433 ext. 5PLA (5752) prior to registering so we can attempt to provide appropriate accommodations.

Tech Requirements

To play this on-demand webinar you should use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Edge. A fast Internet connection and computer is recommended.


This webinar is presented by the Public Library Association (PLA), a division of the American Library Association (ALA).

If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).

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