Using Passive Readers’ Advisory to Market Your Collection


African Amercian Male Bookshelf Book Display

Book displays, bookmarks, online lists, and social media are great tools for passively marketing your library’s collection and helping patrons find their next great read! Passive readers’ advisory tactics also bring attention to midlist and overlooked titles and are a great way to introduce patrons to read-alike options for popular titles by diverse authors. In this webinar, participants will learn the art of a well-curated book display and booklist that are both diverse and inclusive.

Learning Outcomes

At the conclusion of this webinar, participants will be able to:

  • Be familiar with the elements of a well-crafted book display;
  • Know how to curate a list for a bookmark or online list of backlist titles; and
  • Check all of their passive readers' advisory for diversity and inclusion.

Who Should Attend

This webinar is intended for all public library staff.


Lila DenningLila Denning is acquisitions coordinator for the seven libraries of the St. Petersburg (FL) Library System. Lila has worked in circulation and reference and has done programming for children, teens, and adults. Her long, rambling road to the library included stops as a manager of a comic book store, a manager at Barnes and Noble, and a stint at a brokerage firm, among other adventures. In addition to her MLIS, Lila has a MA in Religious Studies with a focus on Holocaust Studies.


Important Registration Information

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Once you’ve registered for this webinar, a signup code will be added to your ALA eLearning account and emailed to you. Find the signup code on your signup code page, then redeem it on your account’s dashboard to complete your enrollment in this live webinar.

Review the ALA eLearning FAQ if you need more information.


This live webinar will be CART captioned in English (United States). Zoom desktop client or mobile app is required to access captions.

Attendees using screen readers are advised to turn off speech prior to joining the Zoom event because PLA webinars make extensive use of chat functionality. Attendees who find chat distracting may wish to disable it in the Zoom event, as PLA moderators will verbally highlight important topics raised in chat and chat transcripts will be provided post-webinar.

If you have a physical or communication need that may affect your participation in this webinar, please contact us at or 800-545-2433 ext. 5PLA (5752) at least two weeks prior to the webinar. Without prior notification of need, we may not be able to provide appropriate accommodations for the live event.

Archived Recording

If you're unable to attend this live webinar, an archived recording will be available to all registrants typically within 1–3 business of the live event. Access to closed captions will be provided in the webinar recording.

Tech Requirements

This webinar will be presented using the Zoom platform. Please review Zoom technical requirements and support information, and test your connection.

Once you've joined the webinar, there are two ways to connect your audio: via computer (VoIP) or via telephone. No microphone is required. PLA works with its webinar platform provider to assure the highest quality audio is being delivered to attendees. However, variables over which PLA has no control—such as the speed of your Internet connection or traffic on your local network—can affect the end quality of the webinar audio delivered by your computer. Each webinar’s audio is also available by telephone via a toll number, so we recommend you have access to a long-distance enabled phone as a backup in case you experience audio issues with VoIP. If you do encounter any problems during the webinar, you will receive a link to its archived recording within a week of the live event and can review anything you missed.


This webinar is presented by the Public Library Association (PLA), a division of the American Library Association (ALA).

Questions about this webinar? Please contact us at or 800-545-2433 ext. 5PLA (5752).

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