On-Demand Webinar: Best of Core at ALA Annual Conference: A Strategic Plan to Live By

Strategic planning is a routine part of library leadership, but what if you took the ordinary planning process and made it transformative? Learn how one library system developed a strategic plan to live by using the Harwood approach and leveraging staff and community input, creating data-driven measures of achievement and powerful outcomes, and engaging staff at all levels to take ownership. This panel presentation will include staff from the strategic planning process who will share success stories from PLS's strategic planning process, tips on how to craft your own strategic plan to impact your community, and ways in which staff from the administrator to frontline can lead and accomplish organizational goals. Learn how one document can help tell your library’s story, help streamline budgeting, and empower staff at all levels. Discover partners in and outside your organization who will help implement and carry out this plan beyond the walls of the library.

Learning Outcomes: 

At the end of this webinar, the attendees will be able to:

  • Create their own data-driven strategic plan unique to their community;
  • Identify partners and stakeholders to help build, implement, and carry out the goals of the strategic plan;
  • Establish ways to measure impact and analyze results of the strategic plan; and
  • Tell the library's story through the strategic planning process.

Who Should Attend: Administrators and library leaders, or anyone involved in the strategic planning process. The presenters share their perspective from a public library system, but strategies can be implemented across different library types, including library associations.


Kelly Sitzman is the Director of Communications & Employee Development for Pioneer Library System in Norman, Oklahoma. She oversees the brand strategy and staff training for PLS’s three-county system. Kelly graduated from the University of Oklahoma in 2015 with an MLIS in Library and Information Studies. Kelly is a graduate of the ALA Leadership Institute, Oklahoma Library Association (OLA) Gold Leadership Institute, and civic leadership programs. She was recognized as OLA's Outstanding New Librarian, awarded "NEXT Under 40" by the Norman Chamber of Commerce’s young professionals group, and named a Journal Record Achiever Under 40.

Caroline Dulworth
is an Associate Director for the Pioneer Library System and the Manager of the Norman Public Library Central. In her 25 year career, she has served in a variety of roles, including increasing responsibility overseeing five library building projects. Her mission is bringing the services of the library to where they are most needed in their communities. Her passion is in finding new ways to introduce people to everything the library has to offer.

Lisa Wells
is the Executive Director for Pioneer Library System in central Oklahoma. She is a graduate of the University of Oklahoma with an MLIS in Library and Information Studies. A graduate of the Urban Libraries Council, Executive Leadership Institute, recipient of the ULC Joey Rogers Leadership Award, a 2008 Library Journal Mover and Shaker, and a graduate of Class XXII of Leadership Oklahoma.

Tech Requirements

Core Webinars are held in Zoom. Speakers or a headset for listening to the presentation are required. Closed captioning is available in the Zoom platform.