Small Library Makes Big Impact through Community Networking


Five diverse hands in a "we're in this together" circle.

Is your library deeply connected within the community it serves? Who are your library advocates? Learn how the McIntosh Memorial Library in Viroqua, WI went through a significant transformation to become a cornerstone resource for the greater Viroqua area. Library director Trina Erickson and youth services director Laci Sheldon talk about the multi-year commitment the staff and board made to rebrand the library’s image. During this on-demand webinar, Erickson and Sheldon share stories, tips, and timelines on how to elevate the image and usage of your public library.

Originally presented April 12, 2023.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Identify people, groups, or organizations to network with;
  • Create a "networking web" to give guidance on how to begin networking in their community; and
  • Identify specific outcomes that are possible when networking with the appropriate groups.

Who Should Attend

This on-demand webinar is intended for all public library staff and trustees. All members of a library team are important when it comes to networking.


Trina EricksonTrina Erickson is the director of the McIntosh Memorial Library in Viroqua, a small community of 4,500 people in Western Wisconsin. Her work in public libraries started in 2007 as a volunteer in the children's department, where she loved helping with storytime, prepping for programs, and even working at the circulation desk. One year after starting as a volunteer at the McIntosh Memorial Library, Trina was hired as the library director. She’s so thankful for her job and the ability to give back to her community everyday.


Laci SheldonViroqua, WI is Laci Sheldon’s hometown, where she’s honored to be able to serve her community through her role as the youth services director at the McIntosh Memorial Library.


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This on-demand webinar is closed captioned in English (United States).

If you have a physical or communication need that may affect your access to this on-demand webinar, please contact us at or 800-545-2433 ext. 5PLA (5752) prior to registering so we can attempt to provide appropriate accommodations.

Tech Requirements

To play this on-demand webinar you should use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Edge. A fast Internet connection and computer is recommended.


This webinar is presented by the Public Library Association (PLA), a division of the American Library Association (ALA).

If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).

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