Building CQ: Fostering Our Cultural Intelligence


Cultural Intelligence 3D Word Atr

You've heard of IQ and EQ, but what about CQ?

Cultural Intelligence (CQ) refers to our ability to function effectively across national, ethnic, and even organizational cultural boundaries. Cultural Intelligence involves four interdependent skills: Knowledge, Motivation, Interpretation, and Behavior.

Cultural Intelligence building is a life-long journey, and all can improve their CQ over time. In a world of culture clashes, any effort towards cultural intelligence will make an immediate and effective impact. Relevant to all staff, this first on-demand webinar in the series introduces concepts and actions which shape personal and organizational cultural competencies. The conversation will change perceptions and actions in ways which encourage and nurture.

Improving our CQ makes us better communicators and more gracious actors in our increasingly diverse world. Build your CQ and learn tools you can apply immediately as you cross cultural boundaries.

This on-demand webinar is part 1 of a two-part series. It is available separately but can be purchased as part of the Cultural Intelligence: A PLA Webinar Series at a discount instead.

Originally presented April 4, 2019.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Define CQ and explain the four skills which form the cultural intelligence framework;
  • Identify the impact that holding different values from majority culture have on a person’s experiences and respond effectively; and
  • Determine next steps in their own CQ journey.

Who Should Attend

This on-demand webinar is intended for all public library staff, including library managers and directors; and other library leaders.


Marla EhlersTrained by CQ expert Dr. Pennylyn Dykstra-Pruim, Marla Ehlers has facilitated multiple workshops on CQ among a variety of learners. Marla most recently presented on cultural intelligence for the Urban Libraries Council and at the California Library Association’s annual conference and has spoken on a variety of other topics at state and national conferences. With over 20 years in libraries and a background in teaching and children’s services, Marla is currently assistant director at the Grand Rapids (MI) Public Library.

Important Registration Information

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This on-demand webinar is closed captioned in English (United States).

If you have a physical or communication need that may affect your access to this on-demand webinar, please contact us at or 800-545-2433 ext. 5PLA (5752) prior to registering so we can attempt to provide appropriate accommodations.

Tech Requirements

To play this on-demand webinar you should use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Edge. A fast Internet connection and computer is recommended.


This webinar is presented by the Public Library Association (PLA), a division of the American Library Association (ALA).

If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).

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