Marketing the 21st Century Library

This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century, and improve awareness and regard for our profession.

Marketing in the 21st century library is a four week course designed for MLS candidates, graduates, librarians and paraprofessionals who are charged with creating marketing and promotions plans. It will highlight the overall importance of using marketing and promotions to increase awareness and plan for the future. This course is unique as it succinctly outlines the differences between marketing plans, which are strategic, and promotions plan, which are reactive. It contains principles of survey methods, project planning, staff support and buy in. It is also a method of increasing respect and support of librarians in all types of libraries

Learning Outcomes:

  • Participants will learn how to create a marketing plan skeleton
  • Participants will learn how to strategically plan using the TIPR method (Think, Investigate, Plan and React)

Instructor:

Debra Lucas has been the Head of Reference and Interlibrary Loan at D’Youville College in Buffalo, NY, since 2002. She is the author of Marketing the 21st Century Library: the Time is Now, published by Chandos, an imprint of Elsevier. She has been an online instructor in Library Studies since 2012.

Her book chapters appear in Middle Management in Academic and Public Libraries (2011) and the 21st Century Handbook of Anthropology (2010). Dozens of encyclopedia articles appear in the Encyclopedia of Power (2011), the Encyclopedia of Time (2009), the Encyclopedia of Anthropology (2005), and the 20th Century Encyclopedia of Pop Culture (2000). She has also published academic journal articles in Collaborative Librarianship (2011), the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve (2009), and the Journal of Library and Information Science (2007). Additionally, she served as an editor for the Journal of Library Innovation.

At D’Youville and in the surrounding communities, she routinely guest lectures in the field of librarianship and research (2007-). She graduated from the Western New York Library Resources Council Leadership Institute (2006-2007) and also was a Leadership Institute Graduation Keynote Speaker (2009). Currently she is completing studies to become a faculty governance senate parliamentarian and is writing her first fictional novel. She was awarded a Sabbatical in 2014, a Fellowship Award in 2015-2016, and was then promoted to full-librarian in 2016.

She resides in Snyder, NY with her college aged son.