Millennials Haven’t Ruined Book Club: Hosting a Book Club for Millennials
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According to Pew Research Center, millennials (22–37-year-olds) are the most likely generation of Americans to use public libraries, with 53% of millennials saying they used a library or bookmobile in the previous 12 months, as of fall 2016. However, most millennials are “high use, low contact” patrons, meaning they interact in person with the library very little. So how do we get them through our doors and interacting with the library on a deeper level? Start with programming!
In this on-demand webinar, representatives of West Palm Beach (FL) Public Library’s book club for millennials—cleverly titled “Millennials Ruin Book Club”—will teach you how to start a book club for millennials, how to get them through the door, and how to keep them coming back. It will cover all stages of book club management, including planning, marketing, facilitating, and sustainability. We will discuss books clubs in non-traditional formats and settings, including the “no-required-book” model and hosting the club outside the library walls, all with the goal of engaging an age group that doesn’t often engage with library programs.
Originally presented November 14, 2019.
At the conclusion of this on-demand webinar, participants will be able to:
- Define their library’s goals and plan to create a millennial book club;
- Identify tools and strategies to successfully market their book club to millennials; and
- Apply a non-traditional book club model.
Who Should Attend
This on-demand webinar is intended for public library staff at all levels, with particular relevance for programming librarians.
Emily Sniegowski is a millennial and reference librarian at the Mandel Public Library of West Palm Beach, FL. Before earning her MLIS from the University of Illinois at Urbana-Champaign, she was a high school English teacher for 2 years in Quincy, IL. She is now in her second year of being a reference librarian in West Palm Beach, where she manages the library’s social media, designs print marketing materials, does collection development, and co-runs the book club for millennials, Millennials Ruin Book Club. In her spare time, she is the archival manager for the Harry Potter fan site MuggleNet.com and loves going to Disney World all the time now that she lives in Florida.
Bethany Oudersluys is a millennial and reference librarian at the Mandel Public Library of West Palm Beach, FL. After completing her MLIS at Dominican University (River Forest, IL) in 2014, she moved to Florida and hasn’t looked back since. Bethany has worked in all types of libraries including public, academic, special (museum), and archives. When she’s not reading, she’s most likely taking pictures of things for the ‘gram.
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