Going Fearlessly Fine-Free


A PLA 2020 Virtual Conference On-Demand Session

PLA 2020 Virtual Conference logo. In an effort to respond to the needs of an increasingly diverse community, the Cedar Rapids (Iowa) Public Library conducted its first diversity audit. Library staff took a serious look at the diverse needs of the community and created an audit catered to those needs. This session discusses the process and results of an audit of the young adult materials, lessons learned, exciting trends, and great additions to your collection.

Originally presented as part of the PLA 2020 Virtual Conference on February 27, 2020.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Learn six main audiences to consider when communicating about a fine-free policy change and tactics for reach each one;
  • Build a comprehensive timeline for communicating a fine-free policy change; and
  • Understand when, how, and what to communicate to staff members about going fine-free and the importance of a strong internal campaign developed by staff members.

Who Should Attend

This on-demand session is intended for those with no previous knowledge of the topic.


Chase Maxwell serves as the Interim marketing & communications manager for Saint Paul Public Library. He played a pivotal role in SPPL’s 2018 strategic direction planning process, eliminating late fines effort, Drag Story Hour series, and Read Brave Saint Paul. In 2019 his team won Library Journal’s Marketer of the Year Award, Honorable Mention, for its fine-free campaign.

Maureen Hartman is the deputy director for public services with the Saint Paul Public Library. In this role she provides management and leadership support for strategy development, implementation and delivery of library services in 13 library branches and via outreach and engagement efforts throughout the city of Saint Paul. In 2018, she led implementation of Saint Paul Public Library’s Eliminating Late Fines (ELF) team.

Important Registration Information

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Redeem your signup code to complete your registration

Once you’ve registered for this on-demand webinar, a signup code will be added to your ALA eLearning account and emailed to you. Find the signup code on your signup code page, then redeem it on your account’s dashboard to complete your enrollment in this on-demand webinar.

Review the ALA eLearning FAQ if you need more information.


This on-demand webinar is closed captioned in English (United States).

If you have a physical or communication need that may affect your access to this on-demand webinar, please contact us at plawebinars@ala.org or 800-545-2433 ext. 5PLA (5752) prior to registering so we can attempt to provide appropriate accommodations.

Tech Requirements

To play this on-demand webinar you should use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Edge. A fast Internet connection and computer is recommended.


This webinar is presented by the Public Library Association (PLA), a division of the American Library Association (ALA).

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org or call 800-545-2433 ext. 5PLA (5752).

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