Design and Marketing for Libraries

The Design and Marketing for Libraries course will teach students how to market their library to send positive messages, advocate, promote, and engage with their users. This course is for librarians and library staff of any type (public, academic, etc.) that are responsible for or involved with promoting the library via social media and other engagement tools. 

Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows them to be served better, but also opens the door for libraries to engage directly and advocate.

What is most distinctive about this course is providing tools and teaching skills that students will use long after the course is over. A hands-on approach lets students learn practical and invaluable skills utilizing various tools and applications, many of which are free or low cost. For an average of three hours each week, students will engage with readings, instructional videos, and activities. 

Many courses teach you the value and philosophy of libraries. This one takes it a step further by providing practical solutions that then gives confidence to students in their jobs.

By the end of this course, the participant will be able to:

  • Develop an understanding of marketing and design standards
  • Transfer knowledge of marketing to the library field, translating their services by identifying their audience and catering messages to their needs
  • Apply knowledge of design to web-based and other applications, utilizing new skills including image editing and layout

Jennifer Blair, is the Head of User Services Librarian and Assistant Professor at Azusa Pacific University. Her role is dedicated to the user experience, including marketing the library, and teaching. Her experience  in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for students.