Introducing: Strategic Planning for Public Libraries


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The Public Library Association’s newly-released book, Strategic Planning for Public Libraries, provides a framework that libraries of all sizes can use as a basis for their strategic planning. The content is supported by research conducted across more than 200 public library professionals and in-depth interviews with more than twenty library directors and leaders throughout the country. In this free on-demand webinar, author Joy Fuller introduces the strategic planning approach outlined in the book and provide a sneak peek into an important step in the planning process.

Originally presented January 20, 2022.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will be able to:

  • Understand the strategic planning framework and approach outlined in the Strategic Planning for Public Libraries book;
  • Navigate the book for various use cases and effectively use accompanying templates and worksheets; and
  • Start the strategic planning process by "planning to plan" and understand why this often-overlooked step is so important.

Who Should Attend

This free on-demand webinar is intended for library directors, administrators, and all public library staff who want to increase their understanding of strategic planning.


Joy L. FullerJoy L. Fuller (she/her) has more than a decade of experience guiding organizations—both public and private—through the strategic planning and implementation process. With a focus on the end-to-end strategic planning lifecycle, Fuller has helped global non-profits and institutions of higher education develop actionable plans that positively impact the communities they serve. In addition to authoring Strategic Planning for Public Libraries, Fuller has facilitated trainings for PLA’s Inclusive Internship Initiative and presented as a keynote speaker during the PLA 2020 Conference in Nashville, TN. Currently, Fuller works in strategy and operations for Google. She holds an undergraduate degree from Harvard University (Cambridge, MA) and an MBA from Wake Forest University (Winston-Salem, NC).


Important Registration Information

An ALA eLearning account is required to register for this free webinar. Don’t have an account? Create one for free by going to the “Log in” menu located at the top right corner of your screen. No membership is required to create the account.


This on-demand webinar is closed captioned in English (United States).

If you have a physical or communication need that may affect your access to this on-demand webinar, please contact us at or 800-545-2433 ext. 5PLA (5752) prior to registering so we can attempt to provide appropriate accommodations.

Tech Requirements

To playback this archived webinar you should use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Edge. A fast Internet connection and computer is recommended.


This webinar is presented by the Public Library Association (PLA), a division of the American Library Association (ALA).

PLA members make it possible for us to provide continuing education opportunities like this webinar at no cost. We thank our members for their continuous dedication to the advancement of the public library field and our association.

If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).

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