The Business of Self: Personality-driven business models (influencers, TTRPG players, etc)

Join in a discussion on personality-driven business models!

Panelists will briefly review individual area of interest and provide case-studies, examples, or other elements from their experiences providing research consultations/lessons on vice-related topics. Followed by a brief Q&A and then attendees will join breakout sessions to dive deeper into their particular area of interest. 

Topics for each presenter will include:

  • Trademarks, with examples of personality driven businesses: influencers, celebrities, and others who have built trademarks into their business models
  • Privacy, law, and the business of self: The actual law surrounding these business models
  • Business models of tabletop gamers: Companies like Critical Role and Dropout, as well as self-employed Dungeon Masters who make a living out of playing role-playing games
  • Name-Image-Likeness: Athletes, influencers, and celebrities who's name, image, and likeness are themselves a commodity that is traded on, bought and sold

By the end of this webinar the participant will be able to:

  • Define important business models relevant in personality-driven business, including game-playing and NIL, amongst others
  • Articulate the purpose of trademarks and discuss types of trademarks that might be relevant to particular circumstances
  • Deploy resources and methods for keeping current on privacy law issues involving important technologies such as artificial intelligence and social media

Panelists: 

Neal Baker, Business Librarian Organization, Purdue University

Ash Faulkner, Business & Economics Librarian, Ohio State University

Bobbie Weaver, Foreign & International Law Reference Librarian, California Western School of Law

Edward Lim, Business & Entrepreneurship Librarian, University of Connecticut

This webinar is business librarians and librarians interested in the topic and who support businesses or the study of businesses, while also being useful for librarians who support businesses or the study of businesses, while also being useful for librarians who support students at the high school or college level. 

This webinar will be offered using Zoom. Speakers or a headset for listening to the presentation are required. For breakout rooms, you are invited to unmute to participate. 

Closed captioning is available in the Zoom platform. 

For questions or additional information, please contact Ninah Moore at nmoore@ala.org