Next Gen Tools for SWOT Analysis and Strategic Insight

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Are you interested in new approached to Strengths, Weakness, Opportunities & Threats (SWOT) analysis?

In this session we will reimagine data collection and interpretation for strategic insights. Leverage non-traditional data sets and emerging technologies such as Environmental, Social and Governance (ESG) reporting, sentiment scores and AI financial transcript mining techniques.

For example, ESG reporting provides organizational performance metrics that extend beyond traditional financial indicators. Social sentiment scores offer additional insights into organizational perception, brand resilience, and potential strategic vulnerabilities. AI-powered financial transcript mining techniques uncover patterns and strategic implications that conventional analysis might overlook.

By the end of the webinar, the participants will be able to:

  • Explain sources of ESG data sets and applications for strategic analysis
  • Describe sentiment data and its use cases for SWOT
  • Apply transcript mining techniques using AI tools

Academic librarians, corporate and research librarians, public librarians, government librarians, and students who conduct business research will find this a useful complement to traditional SWOT research techniques.

The presenter, Michele Costello, is an Assistant Professor and Business Librarian at Baruch College of The City University of New York.

This webinar will be offered using Zoom. Speakers or a headset for listening to the presentation are required. Closed captioning is available in the Zoom platform. You may interact with the presenter and ask questions through text-based chat. The webinar will be recorded and the link to the recording shared with registrants shortly after the live event.


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