Design and Marketing for Libraries Course
The Design and Marketing for Libraries course will teach students how to market their library to send positive messages, advocate, promote, and engage with their audience. This course is for librarians and library staff of any type (public, academic, etc.) that are responsible for or involved with promoting the library via social media and other engagement tools. Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows them to be served better, but also opens the door for libraries to engage directly and advocate. What is more distinctive about this course is providing practical tools and teaching skills that students will use long after the course is over. A hands-on approach lets students learn practical and invaluable skills utilizing various tools and applications, many of which are free or low cost.
For an average of three hours each week, students will engage with readings, instructional videos, and activities. Many courses teach you the value and philosophy of libraries. This takes it a step further by providing practical solutions that then gives confidence to students in their job.
By the end of this course, the students will:
- Develop an understanding of marketing and design standards
- Transfer knowledge of marketing to the library field, translating their service by identifying their audience and catering messages to their needs
- Apply knowledge of design to web-based and other applications, utilizing new skills including image editing and layout
The content relates to any librarian in any library type that is responsible for marketing their library. Any librarian or library staff responsible for programming and services, updating the website, planning events, and doing social media would benefit from this course.
This instructor, Jennifer Blair, is Associate Professor, Head of User Services Librarian at Azusa Pacific University. Her role is dedicated to the user experience. She has extensive experience teaching online courses in design and computer literacy. She holds a B.A. in Graphic Design, a M.A in Education with an emphasis in Educational Multimedia, and a M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work in art and design allow her to employ visionary strategies to enrich progress and enhance advancement in libraries.
Credits
Continuing Education Credit - A certificate of completion will be sent to each participant upon successful completion of a course.
Although this course is not CEU-certified, many licensing boards will accept it for credit. Requirements vary by state and school district regarding certification and continuing education credits. The decision to grant CEU credits remains entirely up to your state or school district. If you are in need of credits, check with your state and/or school district before enrolling to determine eligibility. Some states will review your certificate of completion and course description to determine eligibility.