Marketing Your Library

Description: In today’s digital age, libraries must go beyond traditional promotion to effectively reach and engage diverse audiences. Program participants will be provided the with the tools and strategies needed to market their services, programs, and resources in creative and impactful ways. By the end of this session, participants will be equipped with actionable insights and marketing techniques that will help them increase foot traffic, foster community engagement, and elevate their library's profile in the community.

Learning Outcomes:

By the end of this webinar, attendees will learn:

Develop a clear, compelling brand identity for their library.
Create targeted marketing campaigns to reach specific community groups.
Utilize social media, email, and digital platforms to expand their reach.
Engage with local leaders, community groups and media to boost visibility. -
Tell compelling stories that resonate with patrons and stakeholders. -
Measure and analyze marketing efforts to ensure success.

Who Should Attend: Administrators, Librarians, Marketing, Public Relations.

Presenter:

Victor Caputo is the CEO of Supernova Consultants. He began his career as a journalist before entering the library field and worked as Director of Public Relations/Programs for 24 years. He served as a Library Director for six years before engaging his consulting business full time. He has lectured extensively on management, project management, marketing, and customer service.

Tech Requirements

Core Webinars are held in Zoom. Speakers or a headset for listening to the presentation are required. You may interact with the presenter and ask questions through text-based chat. Closed captioning is available in the Zoom platform. The webcast will be recorded and the link to the recording shared with registrants shortly after the live event.