How to Create and Manage an Expert Online Presence

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It is more important than ever to have an impressive online presence. Librarians with an established presence and personal brand are the ones who get noticed and get hired. This hands-on webinar will walk you through how to create your own personal brand development plan; establish your online persona; manage your online reputation; and set up a professional landing page, blog, and stand-out online resume. You will learn strategies to build an audience, establish yourself as an authority, and become a rock star in the field.

By participating in this webinar, participants will:

  • Gain an understanding of how to raise their visibility in the LIS field.
  • Understand how to tailor a complete plan for developing an online brand presence to their needs. 
  • Walk away with three customizable worksheets which will guide them through developing their goals, a professional bio, and a brand development strategy to meet their personal goals.

Ellyssa Valenti Kroski is the Director of Innovation & Engagement at the New York Law Institute as well as an award-winning editor and author of 77 books, including Law Librarianship in the Age of AI, for which she won the AALL's 2020 Joseph L. Andrews Legal Literature Award. She is a librarian, an adjunct faculty member at San Jose State University, and an international conference speaker. She can be found at: http://www.amazon.com/author/ellyssa.

This event will be hosted in Zoom. Automatic captions will be enabled for this event. This event will be recorded, and registrants will receive access to the recording within a day after the event ends.

If you have questions or requests regarding accessibility, contact us at ce@ala.org or at 312-280-5100.

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