Asking the Right Questions to Measure User Experience

One of the most common hurdles for any UX research project is determining the end goal of the research effort and what questions will help staff get the answers they need to improve library services.

In this webinar, the instructors will offer guidance on how to productively brainstorm and workshop the questions behind your research effort and the information you need to gather for a successful evaluation. Participants will gain strategies for asking the best questions around how users interact with services and spaces, what behaviors they exhibit, what needs and barriers they face, and how to formulate great questions that help staff to better understand their experiences.

Registration for this event is also included in the User Experience for Libraries (UX4L) series.

Through participation in this session, users will gain:

  • An understanding how to measure end user experience in a library setting
  • The ability to identify the ‘why’ behind measuring experiences
  • Knowledge of tools that can be used to measure and visualize experiences

Joe J. Marquez was an academic librarian for 10 years at Reed College and Sonoma State University. He has presented and written on topics related to service design, UX tools, and library space assessment. While not currently a librarian, he remains active in the library community through teaching and outreach and never hesitates to evangelize about service design when asked. He is the co-author of the books Library Service Design: A LITA Guide to Holistic Assessment, Insight, and Improvement (2016) and Getting Started in Service Design (2017). ​He was awarded the first Future of Librarian Fellowship in 2017 from the ALA Center for the Future of Libraries and was named a 2018 Mover and Shaker by Library Journal. He has an MLIS from the University of Washington iSchool and an MBA from Portland State University.

Beth Filar Williams is currently an Associate Professor and User Experience Research Librarian at Oregon State University Libraries, stepping into this role after 7 years as Head of the LEAD, the Library Experience and Access Department (aka public services). With over 20 years of experience in libraries, she started out in Baltimore County Public Libraries part time, was a middle school librarian in Maryland, a Map & GIS branch librarian at CU Boulder, a Library Consultant throughout rural Colorado, and an Online Learning Librarian at UNC Greensboro. She applies this wide range of experiences and an evergreen curiosity to understanding our users' needs, connecting people, and empowering libraries as societal strongholds. Beth earned a Master's of Library Science from the University of Maryland and a BA in Geography from Johns Hopkins University.

This event will be hosted in Zoom. Automatic captions will be enabled for this event. This event will be recorded, and registrants will receive access to the recording within a day after the event ends.

If you have questions or requests regarding accessibility, contact us at or at 312-280-5100.