Moving Out of One-and-Done Strategic Planning

Description: Strategic planning is a major undertaking for employees at all levels of a library; drafting a plan in the midst of remote work due to the COVID-19 pandemic made that process even more challenging. This webinar will share the process at a midsized academic library as a new plan was developed under new library leadership. Bryson’s (2018) Strategy Change Cycle was used as a model for completing bottom-up strategic planning, with department break-out activities utilized to avoid telework and Zoom fatigue. The model utilized includes revisions of mission and vision, so the presenters will share some strategies used for engaging the library in crafting their own mission statement. Using Bryson’s model means that the library has also moved to a more agile model of strategic management, rather than one-and-done strategic planning.

Learning Outcomes:

At the end of the webinar, participants will be able to:

Define the phases of Bryson’s Strategy Change Cycle as a strategic planning technique for non-profit institutions;
Identify their institution’s strategic challenges and how to craft their strategic plan and strategic management around those issues; and
Plan break-out activities for strategic management and planning within their own institutions.

Who Should Attend: Any non-profit library would benefit from learning about Bryson’s Strategy Change Cycle and how the steps of this model might work for their institution’s strategic planning process.

Presenters:

Suzanna Yaukey is the Dean of University Libraries at Towson University’s Albert S. Cook Library. She leads library initiatives to support student learning and faculty success, including developing strategic objectives and visions for a 21st century academic library. Yaukey has a Master of Library and Information Science from University of Illinois, Urbana-Champaign and a Master of Business Administration from University of East London.

Joyce Garczynski is the Assistant University Librarian for Communication and Digital Scholarship. She manages the Communication, Outreach and Digital Scholarship Department which includes supervising the Assessment and Analytics Librarian, coordinating library communication and outreach, and managing our new suite of digital scholarship services. Garczynski has a Master of Library Science and a Master of Arts in Communication.

Tech Requirements

Core Webinars are held in Zoom. Speakers or a headset for listening to the presentation are required. You may interact with the presenter and ask questions through text-based chat. Closed captioning is available in the Zoom platform. The webcast will be recorded and the link to the recording shared with registrants shortly after the live event.