On-Demand Webinar: Best of Core Forum: A Roadmap for Evidence Based Strategic Planning

The purpose of strategic planning is to create a plan for an organization to move forward. It clarifies the mission and vision, and names the priorities to inform resource allocation. This webinar is grounded in the premise that the most valuable strategic plans are rooted in evidence intentionally gathered by listening to diverse voices across a library, its institution, and the broader environment. This interactive session will describe the evidence-based strategic planning process at two academic libraries, including an overview of tools and strategies. Through this process, participants will develop the structure to help them jumpstart the evidence-based strategic planning at their own library.

This webinar was previously presented in-person as a session at the 2022 Core Forum. We are hosting this webinar, with the session adapted and presented live as a virtual event, to extend its reach.

Learning Outcomes: 

By the end of this webinar, attendees will be able to:

  • Describe the five steps of evidence-based strategic planning;
  • Describe a variety of methods for gathering evidence to support a strategic plan;
  • Explain the value of gathering and using evidence to inform strategic planning; and
  • Identify 1-3 tools that would support evidence-based strategic planning in their local environment.

Who Should Attend: Library leaders.


Carissa Tomlinson is the Director of Student Experience, Learning, and Accessibility at the University of Minnesota Libraries. In this role she leads a team of staff focused on undergraduate student outreach, information literacy, research support, and the student experience. She previously worked at Towson University in Maryland where she was in a variety of roles related to information literacy, health sciences, student engagement, and management. When she isn’t working, she enjoys traveling, pets, and spending time outdoors with her family and friends.

Catherine Johnson is the Associate Library Director for User Services at the U.S. Naval Academy in Annapolis, MD. In her role Catherine collaborates with library staff and users to ensure the library organization and space is flexible and responsive so they can do their best work. Before joining the staff at the Naval Academy, Catherine was the Head of Information Literacy Initiatives at the University of Baltimore. When Catherine isn’t collaborating, gathering evidence, or strategic planning she enjoys hiking, camping, and carving spoons.

Erinn Aspinall is the Director of the Health Sciences Libraries at the University of Minnesota. Her career includes work at public health, medical, and health sciences libraries, including 15 years at the University of Minnesota, previous experience at the University of New Mexico and the University of Michigan, and post-graduate work at the NIH National Library of Medicine. She believes that libraries are at their best when they mirror the needs of their communities, and has brought that vision to her work with strategic planning. Her additional interests include organizational development, and continuous process improvement.

Tech Requirements

Core Webinars are held in Zoom. Speakers or a headset for listening to the presentation are required.  Closed captioning is available in the Zoom platform.


Online: Complete the individual webinar online registration form. Sessions are listed by date, and you must log in.

By phone: 1-800-545-2433 (press 1 to reach our customer service representatives)

By mail: To register by check or purchase order, please email registration@ala.org. Our registration department will send you an invoice or registration form.

How do I purchase group registration?

You can register a group for an event by specifying the number of people who will be accessing the event during checkout. We offer discounts for webinars depending on the number of registrations you specify in checkout:

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If you are registering 20 or more individuals for a webinar, or are interested in group registrations for other learning events, please contact us at corece@ala.org

Core Code of Conduct: Please review the Statement of Conduct before registering.

If you have a question or need to make arrangements for special assistance or additional accessibility, please contact Mia Blixt-Shehan (mblixtshehan@ala.org).