Communications Planning for Deselection Projects
While deselection is a basic aspect of collection development, it has become a controversial practice. Library patrons imagine books being tossed into dumpsters with abandon. Constant budget cuts and a shift towards increased access to electronic resources creates a rift on two fronts. First, between selectors and administrators and second, between teaching faculty and library administrators. The identity of the library as a keystone of the "research institution" and the value of print books in the digital age are at stake. Successful communication requires strong collaboration and frequent contact between multiple departments within libraries. This webinar will introduce an approach that will keep all stakeholders informed for successfully ongoing deselection projects.
By the end of this webinar, participants will:1. learn how one large university research library is utilizing multiple channels and strategies to communicate both within and beyond the library organization;
2. understand how to take practical steps to create their own communication plan. This includes how to identify target audiences, customize communication, and develop timelines; and
3. be able to identify potential difficulties ahead of time based on the experiences of the presenters.
Registration for each course is limited to 25 people. For courses that are not sold out, online and fax registration ends at 12 noon CDT on the Monday before the course begins. Mailed registration forms must be postmarked by two Mondays prior to the course start date.
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